Google: No Such Thing As "Back To The Same" For Search Rankings After A Site Revamp

Sep 13, 2023 - 7:11 am 3 by

Google Time Machine

The other day we covered how Google's John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is also no "back to the same" as you were in search rankings before that website revamp.

John Mueller wrote on X "If you make a change to your site, the search engines will adapt to that change. It can be a negative, it can be a positive." "There is no "back to the same," he added.

In short, if you make changes to your website, especially if you completely revamp your website, your rankings will change. You may lose some of your rankings and you may gain new ones. Your traffic likely will go down in the short term but hopefully, you'll see a gain in the long term. But when you make changes, Google's rankings will pick up on those changes and change as well.

Here are those tweets:

Got it?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI (SGE) While Browsing No Longer

Mar 28, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 27, 2025

Mar 27, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Finished Rolling Out

Mar 27, 2025 - 8:37 am
Google

Google Search About This Data Hyperlink

Mar 27, 2025 - 7:51 am
Google Search Engine Optimization

Google Goes After Spam Practices vs Spam Content - Doc Change

Mar 27, 2025 - 7:41 am
Google Maps

Google Working Through Google Business Profiles Support Requests

Mar 27, 2025 - 7:31 am
Previous Story: Google Ship Carrier