Google: No SEO Is Perfect

Dec 19, 2023 - 7:51 am 11 by

Colorful Algorithm Pattern

Google's John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said, "in fact no SEO is perfect."

This is because the internet, web and search engines are always changing and so should your SEO. "The internet, search engines and how user search is always changing. So SEO will evolve over time as well. This includes both technical elements, like structure data, as well as considerations around quality," he added.

So if you can't get perfect SEO, should you bother with SEO at all? John said you should, he wrote, "Just because you can't do perfect SEO shouldn't discourage you though."

He said this at the 19:12 mark in this video:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google Ads Tests New Advertiser Identity Verified Label