Earlier this week, I wrote how yet another Googler once again said Google does not use user behavior signals for rankings. But what happens is people don't believe Google and they come up with theories on how Google does use user behavior as a ranking signal no matter how many times Google says no.
Martin Splitt from Google was the last Googler to say no, Google doesn't use them for ranking purposes. Here was that tweet:
We're not using such metrics.
— Martin Splitt @ 🇮🇩#jakarta (@g33konaut) November 6, 2019
So then the theories and twisting started. Here is the list of threads:
That was the wrong question! Look at the answer: he said that they don't use those METRICS, not that they don't use UX.
— Martino Mosna (@martinomosna) November 8, 2019
Which is an implicit confirmation that they do, in fact use UX... Just with different metrics.
And this is why I'll not say anything about this anymore. No matter how I say "No", people think that it's a clever way of confirming their theories. 🙄
— Martin Splitt @ 🇨🇭🏡 (@g33konaut) November 8, 2019
Every single time I answered this question, something similar happened. I'm just done with it. From here on, I just flat out won't answer anything around ranking. 🤷♂️
— Martin Splitt @ 🇨🇭🏡 (@g33konaut) November 8, 2019
I'd rather write docs on crawling/rendering/indexing or something similar than deal with this kind of fallout.
This makes me sad.
Forum discussion at Twitter.