Google's Danny Sullivan said that the Google November 2021 core update is mostly done rolling out but not done yet. He said this yesterday at 12pm ET yesterday, November 29th. Then later today, November November 30th at 11:51am ET Google said the rollout is done. This story has been updated to reflect the revised information.
The update started on November 17th and completed 13 days later on November 30th. We have three big days with spikes and changes with this update; one on November 17th-18th, one on November 24th-25th and some spikes today as well.
Here is where Danny said this:
Mostly, but not yet complete. cc: @JohnMu
— Danny Sullivan (@dannysullivan) November 29, 2021
UPDATE: On November 30th at 11:51am ET Google said the rollout is done:
The November 2021 Core Update rollout is now complete.
— Google Search Central (@googlesearchc) November 30, 2021
As a reminder, the November 2021 Core Update started to roll out on November 17th at around 11am ET. Within 24-48 hours we saw large changes with this update. There were more tremors for this core update triggered on and around Thanksgiving - which is sad.
In any event, it should be just about done and should be done very soon. But Danny Sullivan of Google said it is mostly done.
With that, we are seeing a tad more tremors this morning, I am not 100% sure if it is related to the core update or something else:
Glenn Gabe does show that the tremors are specific towards this core update:
Is this the final tremor for the November broad core update? Remember, we saw a tremor on 11/24 into 11/25 where some sites so more volatility. Here are a few examples of sites seeing changes then. Yesterday, Danny said the update was close to completing, but wasn't done yet. pic.twitter.com/MpEmXKWEnR
— Glenn Gabe (@glenngabe) November 30, 2021
Forum discussion at Twitter.
