Google: The Number Of Links Is Not A Useful Metric

Dec 17, 2021 - 7:51 am 3 by

Google Links

Google's John Mueller said on Twitter that the number of links, for SEO purposes, is not a useful metric. He also said by the time you calculate all your links, that number has probably already changed - so it is not a good use of your time.

John wrote that "there is no way to measure the absolute number of external links a site has." He added that to count those external links is "theoretically impossible once a site has more than a handful of links." The numbers of links for large sites are constantly changing.

John then said "don't focus on the number of links, it's not a useful metric."

Here are those tweets:

In this case, when it comes to links, it is for sure quality over quantity. The old SEO days, quantity was pretty important, but that quickly changed in the early days of Google SEO tactics.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2025

Mar 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Previous Story: Google Business Profile Video Verification Now When You Add A New Profile