Google: Stop Using PageRank As A Metric, We Won't Be Updating It In The Future

Nov 24, 2014 - 8:10 am 41 by
Filed Under Google Updates

Google PageRankThe last Google Toolbar PageRank update was 11 months and 18 days ago, almost a year ago, on December 6, 2013. Google's John Mueller has told in a video hangout that there probably won't be PageRank updates in the future.

But now, John Mueller wrote it out in a Google Webmaster Help thread saying Google "have no plans to do further updates," around PageRank. He even said webmasters and SEOs should stop using "PageRank or links as a metric" around their web sites.

Here is the full quote:

I wouldn't use PageRank or links as a metric. We've last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that. http://googlewebmastercentral.blogspot.ch/2011/06/beyond-pagerank-graduating-to.html

And just a reminder, that toolbar PageRank refresh from about a year ago, was an accident. If that didn't happen, it would have been almost 22 months since a toolbar PageRank update.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Previous Story: Google Contributor Program Will Fail