Reminder: Google Patents & Research Not Always Used In The Ranking Algorithm

Apr 27, 2017 - 8:20 am 0 by

Google Patents Documents Papers

Back in 2013, Matt Cutts of Google was clear that having a patent does not mean they use the patent material in their live search ranking algorithm. In fact, I believe most or many are not used and the research goes into a library somewhere. That doesn't mean you can't learn from patents - you can.

But to say Google's ranking algorithm does X because X it mentioned in a specific patent or research paper is simply not accurate.

Gary Illyes from Google reminded us of that fact on Twitter the other day. He said "we do lots of research and some stuff never gets used for reasons." Some stuff in theory sound good, but in practice, simply doesn't work. I'd love to know the percentage, but I suspect it is high.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 18, 2024

Dec 18, 2024 - 10:00 am
Google Search Engine Optimization

Video On Google Exploit With End Points Reveal Interesting Ranking Signals

Dec 18, 2024 - 7:51 am
Google Search Engine Optimization

Forbes Fires Freelancers Over Google's Site Reputation Abuse Policy

Dec 18, 2024 - 7:41 am
Google

Google Search Tests Rich Things To Do Image Carousel

Dec 18, 2024 - 7:31 am
Google

Google Search Shadow On Hover Of Search Results

Dec 18, 2024 - 7:21 am
Google Ads

Google Ads Tests Double Serving Ads From Same Advertiser On Same Page

Dec 18, 2024 - 7:11 am
Previous Story: SEO Agencies Spamming Google? Google Would Take A "Fair Look"