Reminder: Google Patents & Research Not Always Used In The Ranking Algorithm

Apr 27, 2017 - 8:20 am 0 by

Google Patents Documents Papers

Back in 2013, Matt Cutts of Google was clear that having a patent does not mean they use the patent material in their live search ranking algorithm. In fact, I believe most or many are not used and the research goes into a library somewhere. That doesn't mean you can't learn from patents - you can.

But to say Google's ranking algorithm does X because X it mentioned in a specific patent or research paper is simply not accurate.

Gary Illyes from Google reminded us of that fact on Twitter the other day. He said "we do lots of research and some stuff never gets used for reasons." Some stuff in theory sound good, but in practice, simply doesn't work. I'd love to know the percentage, but I suspect it is high.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: SEO Agencies Spamming Google? Google Would Take A "Fair Look"