You thought back a year and a half ago when Google released popular times for venues and stores, where it showed typically how busy a store is by day and hour, that it was really cool. But now Google stepped that up to show you how busy the store or venue is right now, in real-time, with real live data.
Google announced it yesterday saying they are "adding a real-time look at how crowded a place is right now, to help you decide where and when to go."
Here is a GIF of it in action:
They also added the ability to see stores within stores hours, like pharmacies within a larger store.
But this real time live data is super cool. In fact, Gregor J. Rothfuss from Google said this might be the "neatest things maps has launched this year."
Forum discussion at Google+ and Local Search Forums.