Google: A Mix Of Positive & Negative Reviews More Trustworthy

Nov 25, 2021 - 8:21 am 3 by
Filed Under Google Maps

Google Reviews Mixed Bag

Google has updated the Google Business Profiles Get Reviews help document to explicitly say that having a mix of positive and negative reviews are more trustworthy, than I guess just all positive reviews. Joy Hawkins spotted this and posted on Twitter saying "I know countless studies have shown this but it's nice to see Google acknowledge it too."

Here is the new line that was added to the document:

"Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always respond to a review to show the customers that you care and provide additional context. If the review doesn't follow our posting guidelines, you can request to remove it."

The Wayback Machine does not have that line in the October snapshot of that web page.

Google is saying it values "all reviews" both positive and negative. In fact, it is going as far as saying if there is a weird or unnatural level of positive versus negative reviews, Google might not deem it trusted?

So maybe having some negative reviews sprinkled in, isn't so bad - despite it maybe hurting the owners ego?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

Apr 17, 2025 - 11:35 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2025

Apr 17, 2025 - 10:00 am
Google Ads

Google Ads Personalized Boost Ad Performance Email

Apr 17, 2025 - 7:51 am
Google Ads

Google Ads API Version 19.1 Now Available

Apr 17, 2025 - 7:41 am
Google Search Engine Optimization

Google: Nothing Has Changed With International SEO with ccTLD Change

Apr 17, 2025 - 7:31 am
Google

Google Tests Video Player To Shopping / E-Commerce Card

Apr 17, 2025 - 7:21 am
Previous Story: Google Issued Credits For Shopping Ads CPC Bug