Google Writes About AMP Logo Guidelines

Jun 14, 2016 - 8:11 am 2 by

Google AMP

Elena L. from Google posted a help thread in the Google Webmaster Help forums about how some publishers may not be using the proper specifications for implementing the AMP logos. She said Google noticed a nice number of publishers incorrectly implementing them.

She wrote:

We’ve noticed that some publishers have not included a valid AMP logo in their AMP pages, or have implemented it incorrectly in their structured data markup. As a result, they will show no or only a low quality logo in the Google Search “Top Stories” carousel. This has a negative impact on a publisher's brand as well as the user experience on Google Search. Watch out for the common logo mistakes listed below and find out how to fix them.

These are the comment issues:

  • Missing Logo Target : How to fix? Specify a logo value in the logo.url field of the AMP page’s structured data markup.
  • Broken Logo Link: How to fix? Specify a logo value with a valid absolute URL in the logo.url field of the AMP page’s structured data markup.
  • Square Logo Format: How to fix? Follow the general Logo guidelines. If your site uses a Content Management System (CMS) with a default square logo, check if they offer any options to override it.
  • Illegible Logo: How to fix? Use a logo version with darker text or imagery to provide enough contrast against a white background. However, refrain from including a dark background in the logo itself to make the light items stand out. Ensure that the logo text or images are not too dense to be legible when viewed at their display size in the carousel.

You can test them at the structured data testing tool.

For example, here is a direct link to the Search Engine Roundtable logo for AMP.

Here is a photo of how it looks:

Google Amp

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Previous Story: DMOZ Redesign On 18th Birthday