In 2018, Google launched Google Posts Insights, a way to see how many views and clicks a Google Post within Google Business Profiles received. Google discontinued and sunset that feature in January 2023. Now, it seems Google is testing bringing back the view count - it now calls "people viewed."
Muhammad Hussain spotted this being tested and posted about it on LinkedIn - he wrote, "Google Business Profile posts are now showing view counts. Does this show up on everyone's dashboard? I don't see it on my side, but a friend in my connection share it with me."
Here is that screenshot:
I personally do not see the "people viewed" count on my end either, so this must be a limited test.
Google also recently added view counts to photos and videos, which also was in the old Google Business Profiles Insights.
I am really not sure why Google removed the Google Posts Insights feature in the first place, but I am glad Google is bringing it back in some way. I mean, impressions are good, but I want to know clicks too, if you get my drift.
Forum discussion at LinkedIn.
