Google Shows Pride Flag For 7 Deadly Sins Search Query

Jan 22, 2018 - 7:26 am 1 by

Google Building Pride Logo

Go to Google and search for [7 deadly sins], Google will show you there fancy featured snippet result and for number four, superbia or pride or hubris, Google will show a photo of a Gay Pride flag.

Here is the featured snippet:

Google 7 Deadly Sins

Of course, this can be super insulting to many people but there is a technical reason for it.

If you search for [pride] in Google, the Pride flag shows on on the right hand side knowledge panel. So Google is technically matching the word "pride" in the 7 deadly sins query to the featured snippet. It is wrong, the wrong reference, but that is likely the technical explanation for it.

It was reported about 24 hours ago, it is still coming up this morning. We do know Danny Sullivan from Google said on Twitter that they are checking into it.

Forum discussion at Twitter.

Update: They have pulled the featured snippet completely for now.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Glitching

Apr 23, 2025 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2025

Apr 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am
Google

More Studies Show AI Overviews Harm Google Click Through Rates

Apr 23, 2025 - 7:41 am
Google Maps

Google Posts Go Missing From Local Panels

Apr 23, 2025 - 7:35 am
Google Maps

Google Business Profiles Video Verification Gets Video Previews

Apr 23, 2025 - 7:31 am
Previous Story: Bruce Clay - The Search Community Honors You