Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost

Jan 11, 2023 - 7:41 am 2 by

Google Shoes Boost

In Google's fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, "linking to multiple providers might get a small boost."

Reminder, Google wrote on this product reviews update, "include links to multiple sellers to give the reader the option to purchase from their merchant of choice."

Lily Ray, an SEO, asked Alan Kent, a Googler, "Given that Google recommends linking to multiple sellers, what does this mean for informational affiliate sites that only link back to one company (e.g. travel affiliate programs)?"

Alan Kent from Google replied, "Yes. If there were two great sites with similarly great content, the one with reviews linking to multiple providers might get a small boost. But more often is the content quality will be different and dominate."

Here are those tweets:

Glenn Gabe noted that last March Alan said this was not the case, by the way:

Update: See:

But again, when is it ever that all things are equal? It sounds to me that this linking to multiple sellers aspect is a tiny factor in this overall product reviews algorithm.

Forum discussion at Twitter.

Update: Google's Alan Kent responded:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google Ads Editing Bug In Draft Or Experiment Campaigns