Google: We Don't Rank Big Or Large Sites Better

Sep 7, 2017 - 8:22 am 12 by

Google Hippos

While most SEOs believe larger sites rank better in Google, John Mueller of Google said on Twitter that is not by design. He said just because there may be a correlation of big or large sites ranking better in Google, it doesn't mean that is designed into the search ranking algorithm.

John said:

He then added that anyone can write a script to make millions of pages and that doesn't make your site awesome. Focusing on the pages you have and making those pages better can make your site awesome, John added:

In fact, just the other day, John hinted that some sites with tons of content can be seen as spammy if designed to be done just to rank for more keywords:

The thing is, the more pages you have, the more chances you have to rank for more keywords. The issue is, Google cares a lot about quality, so if those pages aren't built well and have unique and compelling (awesome) information, then Google won't rank it well and might not even index them.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Glitching

Apr 23, 2025 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2025

Apr 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am
Google

More Studies Show AI Overviews Harm Google Click Through Rates

Apr 23, 2025 - 7:41 am
Google Maps

Google Posts Go Missing From Local Panels

Apr 23, 2025 - 7:35 am
Google Maps

Google Business Profiles Video Verification Gets Video Previews

Apr 23, 2025 - 7:31 am
Previous Story: Google: Just Because You're Not Spamming, Doesn't Mean You Should Rank #1