Google is testing a new call to action within the Google local panels to encourage searchers to rate and review local businesses. Sergey Alakov spotted this one, of course, and posted it on Twitter.
Normally, the reviews section doesn't highlight the rate and review request as prominently as they do in this test:
Google Maps and local have come a really long way in terms of capturing user reviews for their local businesses over the years. I guess making it even easier and more in your face can encourage even more users to drop reviews.
Forum discussion at Twitter.