Google Has No Reset Button For A Penalized Site

Mar 29, 2018 - 7:57 am 4 by

Google Stuck

John Mueller of Google answered another question on Reddit around a site that has a legacy Google spam penalty and the site simply won't recover, even after a lot of effort. So you know, Google has said before sometimes it is to start fresh with a new site instead of trying to dig yourself out of a penalty.

Here too, John Mueller of Google is offering the same advice. John said "if there's a lot of bad history associated with that, you either have to live with it, clean it up as much as possible, or move to a different domain." He said there is "no "reset button" for a domain, we don't even have that internally," to make a domain crystal clean with the click of a button. It doesn't work that way.

Here is what John wrote:

There's no "reset button" for a domain, we don't even have that internally, so a manual review wouldn't change anything there. If there's a lot of bad history associated with that, you either have to live with it, clean it up as much as possible, or move to a different domain. I realize that can be a hassle, but it's the same with any kind of business, cleaning up a bad name/reputation can be a lot of work, and it's hard to say ahead of time if it'll be worth it in the end.

Here is an old Matt Cutts video on the same topic:

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Previous Story: Google Search Needs A/B Testing Guidelines