Google: Rich Snippets Not Really For Your Homepage

Sep 24, 2014 - 8:05 am 30 by

Google Rich SnippetsWebmasters, publishers and SEOs love rich snippets, they give you more visibility in the search results and give something for SEOs to charge their clients for implementing (sorry for the joke, really tired).

But should you over do it? What is considered over doing it?

Personally, I hate seeing rich snippet markup on your home page. Rich snippets are all about specific details on a detailed product, event, person, location, recipe, etc. Typically that information is not found on your home page or on a category landing page but rather on the final detailed destination pages for your products, events, persons, locations, recipes and so on.

So to have rich snippets on your home page, to me, seems like over doing it.

Google's John Mueller said so too. He said in a Hacker News thread:

No, review rich snippets should only be used in cases where "the main topic of the page needs to be about a specific product or service." -- using them on your homepage in general wouldn't be like that.

Yep, generally, using them on your homepage does not make sense.

Forum discussion at Hacker News.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 24, 2024

Dec 24, 2024 - 10:00 am
Google Ads

Google Ads Policy Disapproves Ads Pointing To Sites With Manual Actions

Dec 24, 2024 - 7:51 am
Google Ads

Google Ads New Asset-Level Conversion Data in Performance Max

Dec 24, 2024 - 7:41 am
Google Maps

Google Search Rolls Out AI Organized Restaurant Results

Dec 24, 2024 - 7:31 am
Google Ads

Google Ads PMax Campaigns To Brand Guidelines Enabled After January 20

Dec 24, 2024 - 7:21 am
Google Search Engine Optimization

Google Launches Merchant Center Next Glossary

Dec 24, 2024 - 7:11 am
Previous Story: What Is Matt Cutts Googling?