Google Search is testing replacing the 3D label with a 360 label for products and images that you can rotate within the search results. I guess either 3D or 360 labels would work for this, and I guess Google is testing the alternative.
Here is a GIF of this, which was captured by Saad AK on Twitter:
Google used 3D images labels for the past few years, so this is a change going to 360. The most recent screen capture I have is from May 2022 - you can see, the label shows 3D:
We are also seeing an "AR" label being tested:
Google > Mobile
— Saad AK (@SaadAlikhan1994) April 5, 2023
I saw the AR label on product listings, when clicked, Try it on option get's displayed.
I believe this is new.
Sending to: @rustybrick SIR. pic.twitter.com/yTxYNMPUS8
Forum discussion at Twitter.