In December Google began adding streamed 3D content with AR features for cars. Now, according to Rajan Patel, the VP of Engineering at Google, said "today, AR just got a lot more real in Search." He added Google now has "photorealistic 3D models" of some cars.
Rajan shared these screen shots on Twitter and said "Today, AR just got a lot more real in Search. We partnered with Porsche, Volvo, and FCA to bring to life photorealistic 3D models of their most popular cars. 3 GB+ models streamed to your phone in milliseconds. Android only (for now). Try [porsche panamera] to check it out!"
Google is really pushing immersed AR based content in the search results.
Forum discussion at Twitter.