Google Search has started to test a box labeled "ask your own" under the People also ask and more questions section. This seems to take you into a chat-like experience, maybe in the Search Generative Experience, that gives you more answers based on the question you enter into the box.
Here is a screenshot of this from Sherry Bonelli who posted this on X. Sherry said she thinks this is related to SGE:
Here is a different version from Shalom Goodman on X:
I tried replicating this myself to dig into it deeper but I cannot replicate it.
Are you able to see this?
Forum discussion at X.
Update: This seems to be rolling out more in the SGE results:
Beyond what I shared yesterday with "Ask your own" showing up with PAA, I'm also seeing "Continue the conversation" in the SERPs with "Ask a follow up..." when PAA isn't provided. That doesn't happen often, but it feeds back into SGE. G is looking to drive more SGE engagement: pic.twitter.com/VNbudld6EI
— Glenn Gabe (@glenngabe) October 4, 2023