Google is testing mixing the search bar, where you normally see the vertical search options like videos, maps, images, shopping, news, etc - but also showing refinements for your searches. So in the example below, you can see Google videos, images as an option but also in the same bar, near me and in the world and others.
This was spotted by Saad AK on Twitter who shared a couple of examples and recorded them. I'll embed those below, but let me zoom in on what is new here.
Here is the classic search bar on mobile:
Here is the new test:
Yes, this looks like the new search bar menu button interface but it is more, Google is mixing in search refinements with the main menu buttons to access vertical search features.
Here are the videos Saad shared:
Example 2:
— Saad AK (@SaadAlikhan1994) July 24, 2022
Sending to: @rustybrick SIR. pic.twitter.com/825whv7KL0
This is neat but will searchers find this confusing? I guess Google has to test it to see?
Forum discussion at Twitter.
Update: Another version of this:
Seeing what looks like a test of a new desktop Google search layout that has "+ [keyword]" bubbles that you can select to add to your query. I've seen the bubble suggestions before but not with the "+" and mixed in with News, Videos, Images, etc. Is it new @rustybrick ? pic.twitter.com/Tp3Rj2iLmN
— Josef Sperzel (@JosefSperzel) August 19, 2022
Update: More...
↗️ Long brand tag carousel for product related search query notice first time in google desktop serp.
— Khushal Bherwani (@b4k_khushal) August 25, 2022
🆕❓
snap for ref -#Google pic.twitter.com/hsAS6vZEgT