Google is rolling out a new Search Console performance report filter for the web results named Multimodal. Some may see it now, when you select the Search type filter in the performance report, under the "Web" option it now shows "Text-based" and "Multimodal." It turns out that this is brand new data, this data was not even lumped into the web results (text-based results) report.
Google describes the filter as "Web-multimodal tracks search results triggered by a query that uses an image, photo, or screenshot. Text-only queries are tracked as Web text-based." It allows you to see how people are discovering your content using multimodal features like Google Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click "Search this image" feature.
Tauqueer Aziz posted a screenshot of this feature before Google announced it on X - here is his screenshot:
I also spotted that Google updated several help documents with more information:
In the Performance report (Search results): Overview and basic setup help document it says:
You can change the date range or search type using the filters at the top of the report:Web: multimodal - Includes web search results where an image was used as part of the search.
In the Performance report (Search results): Dimensions and data groupings it says:
Query data for multimodal searches: Because multimodal searches mostly use images rather than text, specific text query data isn’t available for this traffic. As a result, the queries dimension isn’t available when this search type is selected.
I assume some of you may start seeing this filter soon...
This is neat new data but no, we still do not have click or query data for the generative AI performance report.
Update: It seems there is no query data yet for this filter? I mean, it makes sense - searching by image might not also have any query data.
actually, I am seeing this too pic.twitter.com/HSa0AxWVby
— Barry Schwartz (@rustybrick) September 24, 2026
Forum discussion at X.
Update: Google posted about this at 8:40am ET and wrote:
Today, we are excited to introduce Search Console reporting for web multimodal search, in the report for performance on Search results as well as in the report for Generative AI features. This update is designed to give you insights into how your content is surfaced when users search using images (such as with a smartphone camera). The data reported here includes searches with Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click "Search this image" feature.To view these insights, use the new multimodal search type filter in the performance reports. Click "Export" to download the data and analyze it in your other tools.
The integration of multimodal search data is rolling out globally starting today. You will start seeing these metrics in your Performance report if your site is receiving traffic from these queries.
If you have an image-heavy website, Search Console now reports on "multimodal" queries like when you take a photo w/Lens. No, you don't see the photo :-), but you can see which of your pages showed up & how often. I think it's pretty cool, but I am biased :-). developers.google.com/search/blog/...
— John Mueller (@johnmu.com) September 24, 2026 at 8:55 AM
[image or embed]
Dave Smart asked on Bluesky:
Am i right that these impressions were all grouped under 'web' before, (the sum of web: text and web: multimodal) before?I am seeing corresponding drops in impressions and clicks starting the 10th on a few properties, which lines up with the new data.
John Mueller from Google replied:
I'll double-check, I thought these were not reported at all before.
And later added:
And ... checking with the team, the data wasn't previously in the counts, the report has new data.
Update: Google updated the help document on September 29th with a bit more clarity on this filter:
