Google announced on Friday some upgrades to products in Google search. Specifically, Google Search Console added a new enhancements report like I covered at Search Engine Land, to show you how your product market is doing. They also added the ability for Product data feeds uploaded to Google Merchant Center will now be eligible for display in results on surfaces like Search and Google Images and up-to-date product information through Google Manufacturer Center.
Here is what the Search Console report looks like if you have Product markup on your pages:
Google also said Product data feeds uploaded to Google Merchant Center will now be eligible for display in results on surfaces like Search and Google Images. And Google will also pull manufacturer center information which includes product description, variants, and rich content, such as high-quality images and videos that can show on the product’s knowledge panel.
Forum discussion at Twitter.