Google Search has been rolling out this new expandable section in the search results titled "current sales." I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center and then have a section in the search results for that...
This was first spotted by Khushal Bherwani on X and then by Sachin Patel on X - here are some screenshots:
Then when you toggle it open it looks like this:
Here are more screenshots:
More finds , noticing this in wild on serp pic.twitter.com/ckiNaxS1Wg
— Khushal Bherwani (@b4k_khushal) November 10, 2024
@rustybrick Google SERP has a current sales section. pic.twitter.com/AkFiIBvIia
— Sachin Patel (@SachuPatel53124) November 7, 2024
Forum discussion at X.
Update: Here it is in "Promotions From" form:
— Shameem Adhikarath (@shemiadhikarath) November 15, 2024