The Same Person With Multiple Entities In Google Search

Apr 30, 2024 - 7:41 am 2 by

Google Robot Mirror

Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the same name and same query.

Shameem shared a screenshot and video of this in action on X - I cannot replicate this - but if you search for [neil patel] you might see the same face and information but under two different entities.

Here is his screenshot:

Neil Patel Entities Google People Also Ask

Here is his video:

Shameem asked Danny Sullivan, Google's Search Liaison, about this but he did not respond yet.

Have you seen this before? If so, why would this happen? I suspect Google was some how fed this data based on Freebase or other knowledge panel sources.

Forum discussion at X.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Tuta Complains To EU Regulators Over Google March 2024 Core Update Ranking Drop