Google Testing Search Results Without Descriptions

Mar 4, 2015 - 7:54 am 11 by
Filed Under Google

Google Ball Logo - 12/12/12I've seen lots of Google tests, including Google hiding the URLs in the search results, but not showing the descriptions in the search results for the whole listing of results?

Typically searchers read the title (clickable link) and the description and even the URL before clicking on a search result to go to the web site. But in Google's latest test, Google is trying to see if searchers will click as often on search results without descriptions (snippets) below the clickable title and above the URL.

@gfiorelli1 spotted this test and posted it on Twitter, here is his picture:

Google Testing Search Results Without Descriptions

Not pretty... I can't replicate it but others have seen this in the past as well.

I prefer seeing descriptions in the search results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heats Up January 29 & 30th

Jan 30, 2025 - 7:51 am
Google Maps

Google Maps Service Area Business Access Request Link

Jan 30, 2025 - 7:41 am
Google Ads

Google: Why 100 Negative Keywords For Google Ads PMax Campaigns

Jan 30, 2025 - 7:31 am
Google Maps

Google Business Profiles Gains Batch Price Editing & Moving Menu Items

Jan 30, 2025 - 7:21 am
Google

Google AI Overviews Go Deeper With Gemini 2.0?

Jan 30, 2025 - 7:11 am
Bing Search

Microsoft Bing Advertising Revenue Up 21%

Jan 30, 2025 - 7:05 am
Previous Story: Google Fact Rank: Google Ranking Web Pages On Facts, Not Links