Google has updated the Google search quality raters guidelines untrustworthy pages section. The previous version was 168 pages and not it is 170 pages and that previous version was released last November 2023. This update is probably to fit the changes with the new March 2024 core update and spam updates / policy updates.
This update includes "updated characteristics of untrustworthy pages and added illustrative examples," Google wrote on the final page of the PDF.
What Changed In The Document
Google wrote it "updated characteristics of untrustworthy pages and added illustrative examples."
Specifically, Google added this to the document in that section:
- Multiple or significant factual inaccuracies on an informational page which would cause users to lose trust in the webpage as a reliable source of information
- The 4.7 Examples of Lowest Quality Pages section was updated
I think that is about it - but I can be wrong you can dig in, here are the older versions.
Previous Search Quality Rater Guidelines
Here are the previous versions of the search quality rater guidelines, if you want to download them all and compare them:- March 5, 2024 PDF download link
- November 16, 2023 PDF download link
- December 15, 2022 PDF download link
- July 28, 2022 PDF download link
- October 19, 2021 PDF download link
- October 14, 2020 PDF download link
- December 5, 2019 PDF download link
- May 16, 2019 PDF download link
- June 20, 2018 PDF download link
- July 27, 2017 PDF download link
What Are Quality Raters & Guidelines
Google wrote these guidelines are what is used by Google's third-party search raters to help evaluate the performance of the various Google search ranking systems, and their ratings do not directly influence Google's search ranking. "The guidelines share important considerations for what content is helpful for people when using Google Search," Google added. Google's page on how to create helpful, people-first content summarizes these concepts for creators to help them self-assess their own content to be successful in Google Search, Google added.
Marie Haynes also highlighted these changes:
There are a bunch of new examples.
— Marie Haynes (@Marie_Haynes) March 6, 2024
'The section suddenly refers to praying mantises as "praying mollies" - a name that isn't supported through a quick web search.' pic.twitter.com/PECPZ4C4jX
Forum discussion at X.
