Google Search Buttons For: Results Are Personalized - Try Without Personalization

Dec 5, 2024 - 7:41 am 0 by
Filed Under Google

Google Sunglasses Personal

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization.

Google can say the "Results are personalized - Try without personalization" and clicking on that would then flip to Google showing "Results are not personalized."

Google Results Personalized Try Without Link

Here is what it looks like when it says "Results are not personalized."

Google Results Not Personalized

I think Google recently added this because many of us are noticing higher level of personalized Google Search results and Google wants to make it clearer to us when the results are personalized and when they are not.

All this does it add the PWS=0 parameter to the query, which has led to unpersonalized results in Google Serch for over a decade.

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Update: A Google spokesperson sent us the following statement:

This change makes it easier for people to get an accurate understanding of whether their results have been personalized, while also providing them with the opportunity to explore non-personalized results. We also make it easy for people to adjust their personalization settings at any time.

 

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