Google: Self-Signed SSL Certificate Won't Work For HTTPS Ranking Boost

Jan 6, 2016 - 8:29 am 23 by

google https

We know Google has an HTTPS Ranking Boost. Initially when it launched, all it checked was to see if HTTPS was in the URL, but it didn't check if it was valid or working. A couple months ago, Google began sending out notifications of SSL certificate issues, which shows they may start validating it before giving the ranking boost.

John Mueller said on Twitter that self-signed certificate, which is an identity certificate that is signed by the same entity whose identity it certifies, would typically be flagged as invalid by Google's detection tools. He said, if it works in a browser, than you are safe, if not, then not.

Bottom line is, if it doesn't generate an error in a browser, it should work for Google as well.

To be safe, don't go with self-signed certificates.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility January 6th With AdSense Earnings Drops

Jan 7, 2026 - 7:51 am
Google Search Engine Optimization

Google Merchant Center Updates Multi-Channel Products Rules

Jan 7, 2026 - 7:41 am
Bing Search

Microsoft Tests Larger Ask Copilot Button On Bing Home Page

Jan 7, 2026 - 7:31 am
Google

Google Personalizing Some AI Overviews & AI Mode Answers

Jan 7, 2026 - 7:21 am
Misc Google

Google Hiring Search Intelligence Chief of Staff

Jan 7, 2026 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: January 6, 2026

Jan 6, 2026 - 10:00 am
 
Previous Story: Google: Decimal Points In URLs Are A Bad Idea