Google: We Do Not Recognize Sentiment In Search Ranking

Jul 23, 2018 - 7:10 am 6 by

Google Sentiment

Danny Sullivan from Google has said on Twitter that there is no search operator for sentiment simply because Google does not recognize sentiment in search. The question was if there was a way to see how sentiment plays into account with Google search rankings, which Danny shot down pretty quickly.

Danny said "It [Google search] does not recognize sentiment. So, no operator for that."

Here are those tweets:

10 months ago, there was confusion that Google did use sentiment analysis for rankings but that was clarified later that Google does not.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Dashboards Available In Google Analytics

Sep 11, 2026 - 12:32 pm
Search Forum Recap

Daily Search Forum Recap: September 11, 2026

Sep 11, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Indexing Report Missing Old June Data

Sep 11, 2026 - 9:17 am
Search Video Recaps

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

Sep 11, 2026 - 8:01 am
Google Ads

Google Shopping Ads X Days Left Attribute On Sponsored Ads

Sep 11, 2026 - 7:51 am
Google Ads

Google Ads Reporting Segments For Loyalty Program Members

Sep 11, 2026 - 7:41 am
Previous Story: Mario Bros At GooglePlex