Google Shopping Results Listings Membership Extension?

Dec 12, 2023 - 7:11 am 1 by
Filed Under Google

Woman Coffee Google Logo

A month ago we reported that Google Shopping results had a space for joining membership programs from stores. Now Google is showing these in some shopping listings (not ads) as extensions or rich results of some sorts.

We learned that this is not an ad, but a feature within Merchant Center. Ginny Marvin from Google told us, "It's not an ad, which are always labeled. This feature is part of the merchant loyalty program that merchants can join via Google Merchant Center." You can learn about this program over here.

That being said, Brian Freiesleben posted an example on X:

Google Shopping Listings Membership Serp

Here is the post:

It seems like something any merchant who has membership or loyalty programs should be utilizing, no?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Video On Google Exploit With End Points Reveal Interesting Ranking Signals

Dec 18, 2024 - 7:51 am
Google Search Engine Optimization

Forbes Fires Freelancers Over Google's Site Reputation Abuse Policy

Dec 18, 2024 - 7:41 am
Google

Google Search Tests Rich Things To Do Image Carousel

Dec 18, 2024 - 7:31 am
Google

Google Search Shadow On Hover Of Search Results

Dec 18, 2024 - 7:21 am
Google Ads

Google Ads Tests Double Serving Ads From Same Advertiser On Same Page

Dec 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: December 17, 2024

Dec 17, 2024 - 10:00 am
Previous Story: Google Holiday Market