Google Ranking Signals Are Weighted Differently Based On Query & Searcher

Mar 8, 2017 - 7:26 am 3 by

Google Algorithm Update Brewing

The topic of does Google's ranking signals and algorithms different based on the query or searcher has been around for a while. I believe most algorithms are not query dependent but there are some signals that are specific to the type of query and the searcher information.

Gary Illyes answered a question from Jennifer Slegg on Twitter, which is dangerous for this type of question. The question was "Most SEOs have a pretty good idea of the most important Google ranking signals for the search results. But does the weight of each those signals vary based on things like query, the searcher, the results?" Gary responded "that's a little oversimplified but yes."

For example, local intent queries will show the local pack and more localized organic results. That is one example. Also searcher behavior may change the search results through personalization. So if I had to guess, this is where Gary is coming from.

Does Panda or Penguin act differently based on the query being [best router] vs [find porn] - I doubt it. But I think that is the question most SEOs ask, do spammy queries get away with out being hit by a spam algorithm. I doubt the answer to that is yes.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 11, 2025

Mar 11, 2025 - 10:00 am
Google Ads

Advertisers Skeptical About Google Tag Manager Changes

Mar 11, 2025 - 7:51 am
Other Search Engines

Study: AI Search Engines Are Confidently Wrong Too Often

Mar 11, 2025 - 7:41 am
Google

Data: Google Search Had 22% Growth In Searches Year Over Year

Mar 11, 2025 - 7:31 am
Google Ads

Google Shopping Results: Price At Checkout Label

Mar 11, 2025 - 7:21 am
Google Ads

Google Tests Expandable Shopping Ad Carousel

Mar 11, 2025 - 7:11 am
Previous Story: International Women's Day Logos From Google, Bing & More