Google "Simple Search" - New Search Refinement Option?

Nov 22, 2023 - 7:41 am 105 by
Filed Under Google

Baby Computer Google Logo

Google may be testing a new "Simple Search" feature that may dumb-down the search results when you want something more simple. Google shows the "Simple Search" +Topics refinement button at the top of the mobile and desktop results, when tapped on, it readjusts the results to give you a different set of results.

Here is a screenshot from @dansully, he sent me more photos similar to what he posted on X:

Google Simple Search On2

At first I thought maybe it was some weird refinement option Google was showing Dan but I spoke to Dan and walked through more examples and it worked for other unrelated queries:

Google Simple Search Off

Then turned on simple search:

Google Simple Search On

Plus, I cannot replicate this at all, either on desktop or mobile but Dan can.

Can you replicate this?

What do you think "Simple Search" is and does?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 17, 2025

Jan 17, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility Cooling, AI Overviews Penalties, Maps Pin Hack Fix, Search Market Share & More

Jan 17, 2025 - 8:01 am
Google Ads

Scary Google Ads Phishing Scam

Jan 17, 2025 - 7:51 am
Google Ads

Google Ads Search Max Coming Soon?

Jan 17, 2025 - 7:41 am
Google Search Engine Optimization

Google Updates Examples Of Events & Estimated Salary Images In Structured Data Docs

Jan 17, 2025 - 7:31 am
Google

Google Testing AI Generated What People Are Saying

Jan 17, 2025 - 7:21 am
Previous Story: Google Ads Business Name & Logo Account-Level Automated Assets Live