Google: Single Or Double Quotes Both Work The Same

Oct 12, 2015 - 8:12 am 7 by

Google Quotes

I've been writing about search topics here for almost 12 years and every day, I try to find about five new things to bring you. It isn't easy. :) But today I spotted something most of you probably never thought about. Is there a difference between using a single quote or double quote in your HTML syntax for Google purposes? Would Google follow a nofollow that uses a single quote to enclose the URL or nofollow directive?

The answer is, it makes no difference. Both single or double quotes are fine.

Gary Illyes from Google said so on Twitter the other day saying "it's fine, both single and double quotes work, it doesn't matter."

Here is the embed:

So there is a new confirmed tidbit for you all.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Personal Intelligence In Gemini & Soon In Google Search AI Mode

Jan 15, 2026 - 7:51 am
Google

Google's John Mueller Says Universal Commerce Protocol Won't Kill SEO

Jan 15, 2026 - 7:41 am
Google Search Engine Optimization

Google: Favicons In Search Not Impacted By Google Core Updates

Jan 15, 2026 - 7:31 am
Google Ads

New Google AI Mode Ads: Explore Guides and Articles

Jan 15, 2026 - 7:21 am
Google

Google Trends Explore Page Adds Gemini

Jan 15, 2026 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: January 14, 2026

Jan 14, 2026 - 10:00 am
 
Previous Story: New Google Maps Layout Now Live