Google: Single Or Double Quotes Both Work The Same

Oct 12, 2015 - 8:12 am 7 by

Google Quotes

I've been writing about search topics here for almost 12 years and every day, I try to find about five new things to bring you. It isn't easy. :) But today I spotted something most of you probably never thought about. Is there a difference between using a single quote or double quote in your HTML syntax for Google purposes? Would Google follow a nofollow that uses a single quote to enclose the URL or nofollow directive?

The answer is, it makes no difference. Both single or double quotes are fine.

Gary Illyes from Google said so on Twitter the other day saying "it's fine, both single and double quotes work, it doesn't matter."

Here is the embed:

So there is a new confirmed tidbit for you all.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: New Google Maps Layout Now Live