Google Does Not Want To Depend On Structured Data & Schema In Future

Oct 30, 2017 - 8:44 am 13 by

Google Cube

At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema. Meaning, that Google is not dependent on webmasters and publishers to markup their HTML with schema and data in order for Google to fully understand that this is a five star review or that is the thumbnail for the podcast or this is the author of that article (see what I did there for the last one).

Truth is, I believe Google tried to do this without schema early on and then as schema became more of a standard, they felt it was an easier route to understanding the web - a more structured web. Of course, Google has to be smart enough to understand when schema is lying and manipulating, thus, they are pretty smart already at that.

The big question is when? When will Google be smart enough not to depend on structured data and schema? I don't see that coming any time soon but when it does, you can clean up your code bloat and remove a lot of that schema. Don't do it now? I wouldn't plan on doing it within the next couple of years. But I suspect it will come one day.

Here are tweets from the conference:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Preview Of Google's 2017 Happy Halloween Logo