Google is testing making the sponsored products search results block or grid look more like the organic products/shopping grid. Instead of showing a long carousel of products across the top or on the right, this shows a product grid format we are more accustomed to for the free product listings.
This test was spotted by Brodie Clark who posted about this on X and wrote, "They've essentially just replaced the organic product grid with a 'sponsored products' title (not disclosed enough IMO) that blends in massively and will confuse users."
Here is what it looks like:
Normally you see the sponsored products carousel at the top and it looks like this:
Sometimes it shows on the right like this:
Google loves blending ads to look more like organic results and as Brodie wrote, "Wow, I bet the CTR on this new product grid ad unit from Google is going to skyrocket."
Forum discussion at X.
