Google: No, We Don't Understand Text In Images

Mar 16, 2016 - 8:03 am 21 by

Butterfly Google 1900px

A question was posed to Google's Gary Illye's on Twitter if Google's crawler and indexer understands the text embedded in an image, maybe through OCR or other techniques. I am surprised to hear Gary say no.

Here is the set of tweets, maybe I am misinterpreting it:

Back in 2008, Google filed a patent to recognize text in an image. Truth is, text in an image is easier for Google to understand than other attributes they try to understand. Google does some insane image interpretation to group faces, places, colors, and so so many other things that makes you sometimes go wow - how does Google do that.

So for Google not to be able to understand the text embedded in an image, makes me wonder.

Meme

What do you think?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Google: RankBrain Does Not Currently Affect Crawling