Google: 2-3 Sentences Of Unique Content Is Enough

Jul 10, 2012 - 8:24 am 7 by

ParrotOne of the most common questions I get from webmasters and SEOs who are looking to build out city combinations because they have physical stores in those locations is how much unique content do I need on those pages.

The scenario is as follows... I sell X in the following cities and we have locations in each area. I want to optimize for selling X in city Y. The best bet is to have Google+ Local pages but also you want pages on your web site about each location. But how much unique content do you need on each of those pages?

Matt Cutts told Eric Enge of Stone Template in a really awesome interview with Cutts. Matt Cutts said, he'd think 2-3 sentences about what is unique about that location should be enough unique content for that page to rank.

Here is the quote from Eric's interview:

In addition to address and contact information, 2 or 3 sentences about what is unique to that location and they should be fine.

I strongly recommend you read the full interview with Cutts.

I pulled out another highlight last night, something that I found to be very unique and not spoken about until this interview and posted it on Search Engine Land. I titled it Cutts: Infographic Links Might Get Discounted In The Future.

Eric is one of the best interviewers in the SEO industry.

Forum discussion at WebmasterWorld and Google+.

Image credit to BigStockPhoto for parrot

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Ranking Reddit AI Translated Pages Too Well

Apr 1, 2025 - 7:51 am
Google

Google AI Overviews Tests Check Important Info Disclaimer

Apr 1, 2025 - 7:41 am
Bing Search

Bing Tests New Sitelinks Hover Shadow & Related Search Designs

Apr 1, 2025 - 7:31 am
Bing Search

Bing Copilot Answer Buttons To Image & Video Search

Apr 1, 2025 - 7:21 am
Google Search Engine Optimization

April 2025 Google Webmaster Report

Apr 1, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Previous Story: Send Google Maps To Garmin Bug