Google: Unnatural Links By Humans Or Bots Are Your Responsibility

Jan 7, 2019 - 8:04 am 3 by

Google Machine Man

Google's John Mueller was asked if there is a difference between a human adding unnatural links on your web site compared to AI, algorithms doing it on their own. John responded that ultimately it is the responsibility of the site owner to make sure their site is clean no matter how the content or links get on it.

John said on Twitter "You're responsible for your own site, regardless if it's random internet users dropping links and writing text, or random algorithms doing that."

Here are the tweets:

So even if you have algorithms and machines writing your content, if they are linking in an unnatural manner (can robots link naturally?) then you got a potential issue.

Either way - Google has said that even when someone spams your content, hacks your content, you are responsible to make sure your content is good and clean. So it doesn't matter if it is done illegally, without your knowledge, by a machine or a human - the ultimately responsibility with your site's content and links are yours.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 22, 2025

Apr 22, 2025 - 10:00 am
Google Ads

Google To Allow Same Advertiser To Show Ads In Top Ads & Bottom Ads

Apr 22, 2025 - 7:51 am
Google

Google Tests Shaded Blue Gradient Site Name & Favicon

Apr 22, 2025 - 7:41 am
Google Maps

Google Local Panel Tests Get There & From Your Location

Apr 22, 2025 - 7:31 am
Bing Search

Bing Copilot Answers Tests Read More Link

Apr 22, 2025 - 7:21 am
Google Ads

Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions

Apr 22, 2025 - 7:11 am
Previous Story: Gary Illyes From Google Now Takes Speaking Requests Via Google Form