Often when it comes to Google updates, at least in the older days, us Webmasters use to name them. From the Florida update, to the Google Sandbox and even to the local Pigeon update.
But sometimes Google has names for them and we have no clue what they are.
For example, at SMX this week, as covered at The SEM Post, Danny asked Gary from Google what is the internal name for the Google Answers. He said "featured snippets."
This came about when they were joking about the geddon name for Mobilegeddon, how Danny almost named the Pigeon update Titanic and other things.
Google really does code name their updates internally, we've seen it when they use to post their monthly Google update posts (they stopped doing that years ago).
Gary Illyes said on Twitter that he would love to share these names but he currently can't because of "bureaucracy."
@dr_pete I'm planning to do something like that. But bureaucracy
— Gary Illyes (@methode) June 5, 2015Maybe one day but either way, it won't help SEOs that much.
Forum discussion at Twitter.
