Google: Don't Change URLs When Replacing Old Content With New Content

May 3, 2018 - 7:53 am 15 by

Google Bulb

So let's say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn't mean you need to put that new content on a new URL, you can just update the content on the existing URL. In fact, Google recommends it.

John Mueller said on Twitter " I'd just replace the content on the existing URL." "Changing URLs adds unnecessary complexity in most cases," he added.

If you do happen to put the content on a new URL and redirect the old URL, that is fine - but there is no need to do that.

I don't understand why the webmaster thinks they need to use a new URL but that is for a different question.

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads

Dec 20, 2024 - 8:01 am
Google Updates

Google December 2024 Spam Update 👾 Rollout Shocks Before Holidays

Dec 20, 2024 - 7:51 am
Google

Google Testing Shaded Button Sitelinks On Mobile

Dec 20, 2024 - 7:41 am
Google

Google Search To Gain AI Mode

Dec 20, 2024 - 7:31 am
Google Maps

Google Tests Nearby Hotels & Restaurants In Business Profile Listing

Dec 20, 2024 - 7:21 am
Bing Search

Bing Search Studies Of Carousel

Dec 20, 2024 - 7:11 am
Previous Story: Google: Do Not Use 403 Status Codes, Use 404s