Google: Don't Change URLs When Replacing Old Content With New Content

May 3, 2018 - 7:53 am 15 by

Google Bulb

So let's say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn't mean you need to put that new content on a new URL, you can just update the content on the existing URL. In fact, Google recommends it.

John Mueller said on Twitter " I'd just replace the content on the existing URL." "Changing URLs adds unnecessary complexity in most cases," he added.

If you do happen to put the content on a new URL and redirect the old URL, that is fine - but there is no need to do that.

I don't understand why the webmaster thinks they need to use a new URL but that is for a different question.

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 6, 2026

Jan 6, 2026 - 10:00 am
Google

Google Hiring AI Answers & Search Quality Software Engineer

Jan 6, 2026 - 7:51 am
Google

Google Added LLMs.txt To It's Web Sites For Other Reasons Than Discovery

Jan 6, 2026 - 7:41 am
Bing Search

Microsoft Bing Tests New Home Page Design Promoting Copilot

Jan 6, 2026 - 7:31 am
Google Search Engine Optimization

Google Practice Problems Structured Data Help Documentation Removed

Jan 6, 2026 - 7:21 am
Google Ads

Google Ads To Allow Ads For Prediction Markets

Jan 6, 2026 - 7:11 am
 
Previous Story: Google: Do Not Use 403 Status Codes, Use 404s