Google Actively Working On HTTPS Validation Before Ranking Boost

Oct 6, 2014 - 8:54 am 7 by

google broken httpsI've been obsessively covering the Google HTTPS ranking boost and I have some more nuggets to give you.

You know that Google told us that invalid HTTPS pages still get the ranking boost, as long as they are on an HTTPS URL? Well that might change soon.

Google's Gary Illyes at SMX East told us that Googlers are actively working on handling "broken certificates." So invalid HTTPS clearly wouldn't get the ranking boost but even more, maybe by "demoting" the URL in the search results. Google currently will show the HTTP version (if available) if the HTTPS version shows an invalid certificate.

Google is also thinking about but not working on these three ideas:

(1) Is the e-commerce checkout process is all over HTTPS, if not, should it impact rankings?

(2) Does the site ask for login credentials over HTTPS, if not?

(3) Is the cipher strength of the certificate is at a certain level or not?

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 24, 2025

Oct 24, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, ChatGPT Atlas Browser, Google Ads Turns 25 & More News

Oct 24, 2025 - 8:01 am
Google

Google Confirms Testing AI Generated Snippets But Missing AI Label A Bug

Oct 24, 2025 - 7:51 am
Bing Search

Bing Copilot Answers Animated Response

Oct 24, 2025 - 7:41 am
Google Maps

Google Business Profile With Get Google QR Code Button

Oct 24, 2025 - 7:31 am
Google Maps

Google Business Profiles With Updated Related To Your Search Box

Oct 24, 2025 - 7:21 am
 
Previous Story: Google: The Polish SEO Agencies Harming Non Profits, Sometimes For Free