Google Actively Working On HTTPS Validation Before Ranking Boost

Oct 6, 2014 - 8:54 am 7 by

google broken httpsI've been obsessively covering the Google HTTPS ranking boost and I have some more nuggets to give you.

You know that Google told us that invalid HTTPS pages still get the ranking boost, as long as they are on an HTTPS URL? Well that might change soon.

Google's Gary Illyes at SMX East told us that Googlers are actively working on handling "broken certificates." So invalid HTTPS clearly wouldn't get the ranking boost but even more, maybe by "demoting" the URL in the search results. Google currently will show the HTTP version (if available) if the HTTPS version shows an invalid certificate.

Google is also thinking about but not working on these three ideas:

(1) Is the e-commerce checkout process is all over HTTPS, if not, should it impact rankings?

(2) Does the site ask for login credentials over HTTPS, if not?

(3) Is the cipher strength of the certificate is at a certain level or not?

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Ad Revenue Up 14.5% With Revenue Up 24% - Biggest Quarter Ever

Jul 22, 2026 - 4:08 pm
Google Maps

Another Google Local Bug: Google Local Review Replies Not Displaying

Jul 22, 2026 - 11:44 am
Search Forum Recap

Daily Search Forum Recap: July 22, 2026

Jul 22, 2026 - 10:00 am
Google

Google Search Using Latest Gemini 3.5 Flash-Lite

Jul 22, 2026 - 7:51 am
Google Ads

Google Ads Moved Missed Opportunities From Labs To Recommendations Tab

Jul 22, 2026 - 7:41 am
Google

Google AI Mode & ChatGPT Tests Bottom Card Citations

Jul 22, 2026 - 7:31 am
 
Previous Story: Google: The Polish SEO Agencies Harming Non Profits, Sometimes For Free