Gary Illyes, one of my favorite Googlers, posted on Google+ that Google wants to observe you as you work, with the sole intention of making their communication, support, and web-search related products, such as Webmaster Tools, all better.
But would you be comfortable having someone from Google's webmaster team sit over your shoulder and watch you as you work?
Gary said Google is looking for folks who are willing to let Google "observe" you for a couple days, specifically how you go about "managing their sites' content and infrastructure."
Google wants to meet everyone in your team from developers, designers, content creators, SEOs, and decision makers. Oh, and size doesn't matter, you can have a tiny web site or a really massive one - Google doesn't care. The only requirement is you be in Europe or North Africa and Google will let you apply. You can apply over here.
What do you get from this? Google said:
At the end of our visit, we'll be happy to answer YOUR questions: you can ask us anything and we'll try to answer them within reason.
Assuming this was available in your region, would you feel comfortable allowing this?
Gary Illyes added more on Google's intention around this, he said:
It's not just about optimising the websites actually: we want to know what it takes to roll out features for example, make the site mobile friendly, or switch to https. If there are bottlenecks we can help with, we would love to, but first we need to know what are those for the sites of different sizes.
Forum discussion at Google+.