Yesterday, Aaron Wall echoed a feeling that a large minority of the SEO community feels about Google - that Google simply doesn't care about businesses, webmasters and the damage Google causes when they do Google updates or let algorithms like Panda or Penguin sit idle for years.
Here is Aaron's tweet:
@glenngabe @jenstar how many SEOs have lost money & clients over the past year when the promised "soon" update never came for a year+?
— aaron wall (@aaronwall) January 20, 2016To be honest, I personally disagree, I think the individual Googlers we deal with do care deeply about this but they also care deeply about the searcher.
Timely enough, in the hangout from yesterday where Andrey Lipattsev from Google spilled the beans on the Google algorithm updates (well, didn't spill much but you know) - he also expressed how he and his team finds a "tremendous responsibility" around managing both the searcher outcome and how webmasters and businesses owners may be affected by these updates.
Let me quote him and then share the video:
What keeps me going is the tremendous responsibility we have. Both for people who rely on receiving information on solutions they are looking for... and also the creators of that content, creators of that information. They are... You know, we do, I do try to emphasis that businesses should not rely on one single point of entry, one single source of traffic. But people live in an ecosystem, people have a business to run, and services to offer and employees to feed and so on. There is a tremendous sense of responsibility there for us... What our main priorities for the year and beyond that. There tremendous sense of responsibility and there is a tremendous desire to do the right thing both by our users and by the industry, which allows all of this to work, is what is going to guide us. I do therefor encourage you guys in particular to keep pestering us and ask questions and say this thing that you did it just doesn’t work or in fact, sometimes now you can also say that thing you did was absolutely amazing - that kind of helps.
Here is the video embed and it should start at the right 1 hour and 6 minute and 50 second mark, watch it closely - he does deeply mean it:
Make of it what you will but I really do think the vast majority of Googlers do care deeply about the impact their algorithms make on your businesses. They are human begins.
