GS1 Web Markup Has No Ranking Benefit In Google

Nov 17, 2017 - 8:02 am 8 by

Google Cube

Google has said time and time again that structured data, markup, schema, etc does not help you rank better in Google, all it does it help Google markup the search results with richer details for your snippets. So be it review stars, video thumbnails, top stories, etc - all of these are not directly ranking boosts but rather display features in the Google search results. Of course, richer displays can increase click through rates from Google and result in more traffic.

That being said, someone asked John Mueller of Google if GS1 Web Markup has a ranking benefit in Google. John responded "I'm not aware of us using that for anything."

The GS1 Web Markup Tool page does specifically say it "can improve your Search Engine Optimisation (SEO) strategy and increase the chances that your products will be found." Which is not directly correct, which is why John Mueller had to debunk it.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 29, 2024

Oct 29, 2024 - 10:00 am
Google

Google AI Overviews Rolling Out To 100+ Countries & Billion+ Users

Oct 29, 2024 - 7:51 am
Google Search Engine Optimization

Google: Doubtful You'd See Big Ranking Drop Over Core Web Vitals Issues

Oct 29, 2024 - 7:41 am
Google

Google Tests Frequently Saved Label On Search Result Snippets

Oct 29, 2024 - 7:31 am
Google Maps

Google Tests New Local Places & Compare Sites Interface

Oct 29, 2024 - 7:21 am
Bing Search

Bing Recommends Against Batch Mode For IndexNow

Oct 29, 2024 - 7:11 am
Previous Story: Gary Illyes Of Google: Larry Page Does Not Believe In Manual Actions