How Google Passage Indexing Might Look In The Search Results

Nov 12, 2020 - 7:21 am 0 by

Glasses Google

Glenn Gabe submitted a question to Google's John Mueller asking him how will Google roll out the passage indexing - what will it look like when it rolls out. In short, John said he doesn't really know but based on his experience, Google will experiment a lot with different ways of showing this - so expect experiments.

Glenn's question:

When Google announced passage-based indexing, the example it provided in the announcement showed a featured snippet result. Do you know if both featured snippets and the core results in the 10-blue links will benefit from passage-based indexing? Or will it just result in better answers for featured snippets? We haven't heard much on that front yet.

John responded that he does not know, he said:

I honestly don't know.

So my kind of taking a step back and just guessing at this, with my internal information. Usually what happens with these things is we will roll them out in in one particular place, experiment a bit to find out how to best implement these, how they best work and then find ways to roll that out a little bit more broadly.

So it might be that we start showing these in the featured snippets first because I don't know we showed that example or maybe that's the clearest way we can check this. And then at some point we start showing them more in the normal search results as well.

But again kind of like with all of these newer changes in search. Usually we we try them in a small scale and then roll them out a little bit larger over time.

This is the screen shot Google used in its official blog post about how this might look:

click for full size

But you and I know that what we will see in a year from now might not be this at all. In fact, the search results might not look any different at all. It might just be around how Google ranks the content, not how Google presents the search snippet. But time will tell.

Also, note featured snippets are different from passage indexing, which we covered. The bigger question is will their be a big visual difference?

Here is the video embedded at the start time:

Here is how Glenn summed up the response to his question:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 30, 2024

Oct 30, 2024 - 10:00 am
Google Updates

Google: Search Ranking Update Coming Soon But HCU Victims May Not Recover

Oct 30, 2024 - 8:01 am
Google News

Google Ad Revenue Up 10% - With Biggest Ad Revenue Quarter Ever

Oct 30, 2024 - 7:51 am
Google Ads

New Google Ads Business Links Asset Type

Oct 30, 2024 - 7:41 am
Google Ads

Confirmed: Google Ad Rep Made Unauthorized Changes To Ad Account

Oct 30, 2024 - 7:31 am
Bing Ads

Bing Tests Hiding Ads Labels After Domain

Oct 30, 2024 - 7:21 am
Previous Story: Google Webmaster Central Now Known As Google Search Central