Google: Fix Your INP Issues? Don't Expect Visibility Changes Search Rankings.

Sep 11, 2023 - 7:41 am 1 by

Painter Underwhelmed Google Logo

Google's John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don't "expect it to visibly change search ranking."

In July, Google began sending out scary INP core web vital warnings to users. That email notice came a few weeks after Google created the INP report in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024.

In any event, John Mueller said at the 19:09 mark in the SEO office hours video, "While improving INP can definitely help user experience, I wouldn't expect it to visibly change search ranking."

As I said before, INP is a metric that aims to represent a page's overall interaction latency by selecting one of the single longest interactions that occur when a user visits a page. For pages with less than 50 interactions in total, INP is the interaction with the worst latency. For pages with many interactions, INP is most often the 98th percentile of interaction latency.

More on INP can be found here and how to optimize for it can be found here.

Just keep in mind, page experience is not a system, but rather a good page experience is part of the overall core ranking system. "Good stats within the Core Web Vitals report in Search Console or third-party Core Web Vitals reports don't guarantee good rankings," Splitt wrote.

Here is the video embed at that time:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 21, 2025

Jan 21, 2025 - 10:00 am
Bing Search

Microsoft Bing Now Hiding Google Search Results

Jan 21, 2025 - 7:51 am
Google Ads

Google Ads PMax Reports With Private Search Term Category

Jan 21, 2025 - 7:41 am
Google

Google AI Overviews Translation

Jan 21, 2025 - 7:31 am
Google Search Engine Optimization

Google: Word-Count Itself Makes So Little Sense

Jan 21, 2025 - 7:21 am
Bing Search

Bing Adaptive Zoom Setting

Jan 21, 2025 - 7:11 am
Previous Story: Google May Allow Adult Themed Content On Google Maps For Adult Service Businesses