Moz Releases 2014 Local Search Ranking Factors

Oct 16, 2014 - 8:34 am 5 by

Like the past several years, including last year, David Mihm has published the local ranking factors for 2014.

It is basically a bunch of search experts responding to a questionnaire aimed at understanding what these experts think about local ranking factors.

David Mihm summed up his thoughts on the results:

  • user behavorial signals on the site now appear to count higher than previously.
  • proximity to the searcher has been significantly cranked up, even on the desktop. As David puts it: "The user is the new Centroid."
  • following the Pigeon changes, domain authority plays a larger part in local rankings.
  • consistency of unlinked citations in authoritative sources appear to affect even localized organic results.

Here are some of the graphs but a lot more are on the official report.

click for full size

click for full size

click for full size

Forum discussion at WebmasterWorld.

This post was pre-written and scheduled to be posted today. FYI, I am offline today, so if Google does a Penguin update - I won't get to it until Monday.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2025

Mar 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Previous Story: Only 38% Of SEOs Want The Nofollow Attribute To Die