Microsoft Advertising Pilots Third-Party Government Services Ads

Mar 30, 2023 - 7:41 am 0 by
Filed Under Bing Ads

Bing People Waiting Dmv

Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval.

This is for US-based advertisers with the Microsoft Advertising Search Network and Microsoft Audience Network. It is supported for these approved government services:

  • Recreational passes/licenses including but not limited to, hunting license, fishing license, national park pass, forest pass, among others.
  • Vehicle registration and title services including but not limited to registration renewal, replacement of lost title, replacement of lost tabs/sticker, among others.
  • Vital records including but not limited to birth certificates, death certificates, marriage certificates, among others.

In addition to being approved by Microsoft and complying with the Microsoft Advertising guidelines, proof of delegation/authorization for each product/service in the applicable state where you will be advertising is required. These are the requirement that you need to provide:

  • The products/services you plan to advertise.
  • A list of states that you will be targeting for each product/service.
  • Proof of delegation/authorization for each product/service in the applicable state where you will advertise.

Here is where to sign up for this pilot.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 17, 2025

Jan 17, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility Cooling, AI Overviews Penalties, Maps Pin Hack Fix, Search Market Share & More

Jan 17, 2025 - 8:01 am
Google Ads

Scary Google Ads Phishing Scam

Jan 17, 2025 - 7:51 am
Google Ads

Google Ads Search Max Coming Soon?

Jan 17, 2025 - 7:41 am
Google Search Engine Optimization

Google Updates Examples Of Events & Estimated Salary Images In Structured Data Docs

Jan 17, 2025 - 7:31 am
Google

Google Testing AI Generated What People Are Saying

Jan 17, 2025 - 7:21 am
Previous Story: Microsoft Bing Chat May Share Ad Revenue With Publishers