Microsoft Bing Adds Green Secure Label To Search Results

Nov 20, 2020 - 7:51 am 0 by
Filed Under Bing Search

Bing Secure

This seems to be a test, I see a green "secure" label in the Microsoft Bing search results for search results that are over HTTPS. I don't believe even Google ever tested a secure label in the search results, although Google does have an HTTPS ranking boost.

Here is a screen shot:

click for full size

I was tipped off on this by Frank Sandtmann, someone who sends me a lot of Bing related changes. He also saw this being tested with a gray colored "secure" label.

I asked around if others are seeing the label, and some are not, some are seeing it in gray as well:

Not sure I like the "secure" label in the search results but it is a fun test.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Google Ads Insights Page Beta Rolling Out To Some